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The new Â鶹´«Ã½ website provides an improved, easy-to-use experience for surgeons, medical professionals, and patients. It offers enhanced capabilities, intuitive navigation, and a refreshed style—all to bring the richest and most helpful experience to our users.

To complement the new Â鶹´«Ã½ website, the Â鶹´«Ã½has launched a modernized visual identity system for the our brand, which expresses the College's legacy, mission, and values in a contemporary, clear style. The new design creates an immediately recognizable and distinctive look and feel for the College, while establishing a unified design style and process for all Â鶹´«Ã½programs.

The Logo

The Â鶹´«Ã½logo is designed around three primary elements:

• The Initials, which reflect the traditional Roman capitals used in the Â鶹´«Ã½Seal of 1915
• The Slash Mark, which organizes the design, and represents the precision of the surgeon
• The Full Name, which is presented in modern but timeless sans-serif capitals

Brand Colors

The new Â鶹´«Ã½brand colors—a primary palette of deep blue, vivid red, and cooler grey blue—were chosen to present a classic,Ìýcontemporary palette that reflects the College's motto, To Heal All with Skill and Trust.

Authorized Use

Â鶹´«Ã½logos, marks, and colors may only be used by authorized staff and vendors, with permission from the Â鶹´«Ã½Division of Integrated Communications.

For authorized staff and vendors, assets and style guides are available on the .ÌýÌý

If you have questions on correct usage, permissions, or design issues, please contact the Integrated Communications Creative Group.